BRAND

STRATEGY

WITH

FEELING.

VISUAL

STORYTELLING

WITH

PURPOSE.

I’m Raphael Ziegler, a Fashion Marketing student at Regent’s University London, working across brand strategy, creative direction and visual storytelling.

My work discovers how fashion brands build meaning through identity, culture, honesty and visual language. Across strategy, campaigns, brand books, styling and editorial image-making, I build concept-led worlds that feel intentional, emotionally aware and culturally relevant.